Find Your Brand's HeartBEAT: SIX Questions to Develop Your Story.
Think of your brand like a road trip. The design of your logo and website is the car—shiny, sleek, and attention-grabbing. But without a destination, a reason for the journey, you’re just driving aimlessly. Your brand story is the map that guides the way, giving purpose to the trip and showing your customers why they should come along for the ride. Without it, they won’t know where you’re headed or why they should care. A great story gives people a reason to join the journey and stay with you through every twist and turn.
Unlock Your Brand's Potential with These SIX Sales-Boosting Tips POST LAUNCH
Your branding kit is in hand, and your website is live. What's next? While waiting for customers to stumble upon your site or Instagram may seem tempting, the reality is a bit more challenging. In a crowded online space, standing out and reaching your dream clients takes effort. Here are 6 steps to boost your sales and make your hard work pay off.
2023 Gift GUIDE FOR CREATIVES & BUSINESS OWNERS
Christmas gift guide for business owners, creatives and entrepreneurs.
LOGO FORMATS EXPLAINED
ANDiDESIGN how to guide for logo and image formats.
Brand Early, not often
“Brand early, not often” might be one the most important things we’ll say this year. In fact, you’ll also likely hear us mention it frequently. Why? It’s a statement that resonates with us so strongly.
Too often we’re faced with the question, “Can you just design a logo for me?”. Either because the business is a start-up, there’s budget constraints or there’s a lack of faith in the product.
The simple answer to this question? No.
Read more to find out why.
MY GO TO DESIGN & BUSINESS PODCASTS
One of the best ways I find to stay motivated, get inspired and up-skill all while sitting at your desk is to listen to a variety of business and creative podcasts. It’s a great way to feel connected in the industry, keep up to date on the latest trends, struggles and not feel alone when it comes to imposter syndrome.
PANTONE explained
This post is for designers, creatives and business owners. I’ll do a deep dive into explaining when and why you should use Pantone and how to match them to cmyk and rgb.
Pantone is a standardised colour matching system which printers and designers use to ensure colour consistency across everything from packaging, clothing, flyers, business cards across the globe.
DIGITAL NOMAD
In January this year my partner and I packed up our lives and started the long drive across the country. For those of you who don’t know how long the drive across the country is, pretty much the whole of Europe can fit inside of Australia, it’s a long drive! In order for me to pull this trip off, a few weeks before I left, I let my clients know that I would be re-locating from Brisbane to Perth and that I would be working while we slowly drove across the country. I also advised my clients that I may not contactable all the time during the move due to a lack of internet reception and some long days on the road.
WFH OFFICE ESSENTIALS
I’ve officially been working from home for over a year now, so I thought it would be the perfect time to share my must have items that keep me organised, motivated and inspired.
18 of MY FAVOURITE CAFES TO WORK FROM IN AUSTRALIA
MY JOURNEY TO STARTING A DESIGN STUDIO.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.