Unlock Your Brand's Potential with These SIX Sales-Boosting Tips POST LAUNCH
Your branding kit is in hand, and your website is live. What's next? While waiting for customers to stumble upon your site or Instagram may seem tempting, the reality is a bit more challenging. In a crowded online space, standing out and reaching your dream clients takes effort. Here are 6 steps to boost your sales and make your hard work pay off.
TIP ONE: Branding Rollout
Now that you've established your new branding, complete with your logo suite, colours, and fonts, it's time to seamlessly integrate it across all your digital, print, and in-person platforms. Consistency is key at every touchpoint where a customer interacts with your business. Consistency not only builds trust and reliability but is especially crucial if you're new to the industry and striving to carve a name for yourself. This consistency should extend to your website, social media, email marketing, packaging, brochures, stickers, uniforms, in-venue signage, photography/videography and even your personal presentation. This unified 'look and feel' reinforces your brand identity and leaves a lasting and trustworthy impression. Take a look at Evolve Phsyio & Co, they have used their branding and rolled it out across their social media, website, studio space and uniforms for a consitent look.
What do we mean by consistency?
Your fonts are the same on all consumer touchpoints (headers, sub headers, body copy, quotes) - no rogue fonts allowed.
Use the correct colour codes across web (RGB) and print (CMYK)
Use professional “on brand” photography - no stock imagery allowed
The way you communicate via an email or social post should all sound the same and in-line with your brands personality
TIP TWO: Regular Email Marketing
Email marketing is a powerful tool that can help you build trust and loyalty among your audience while driving sales. It ranks among the top three methods for generating sales within your business. By consistently sending emails to your client list, you can engage with your customers, even when they're not making immediate purchases. Email marketing offers a universal reach with nearly everyone having an email address, often more than they have social media. It serves as an effective means to drive traffic to your website.
Remember, not every email should be a sales pitch; it's essential to provide value, be personable, and showcase your industry expertise. Showcasing your expertise can be done in many ways such as: testimonials, written/video case studies, recipes, before & afters, tips and free downloadable information.
Utilising emojis in email subject lines can increase open rates upward of 50%
Sending emails mid-week between 10 am and 2 pm is generally effective, although experimentation based on your client base and industry can be beneficial.
Incorporating videos in your emails can boost click-through rates, making it an excellent strategy to guide readers to your website and further establish your brand as an industry authority
TIP THREE: Consistent & “on brand” social posts
Maintain brand consistency by posting regularly on your social media channels. We provide all our branding clients with Canva templates, these templates include your logos, brand fonts, and colours, ensuring uniformity in text size, colours and layout design across all your posts. As a result, your posts will become easily recognisable to your audience, with consistent fonts, brand colors, and imagery. Your followers will look forward to seeing your posts. Optimise engagement by testing different posting times and regularly assessing content, imagery, videos, and timing. Posting at least three times a week is recommended for social media, however it differs on other platforms such as LinkedIn or Pinterest.
TIP FOUR: Regularly update your website
To enhance your website's visibility on Google search results, regular updates, ideally every six months, can make a significant difference. Consider incorporating various strategies, such as: creating fresh blog posts, new campaign imagery, adding new products, gathering customer testimonials regularly, and updating your website copy to remain current and relevant. It's crucial to ensure that all your website links are functional after these updates. Another effective tactic is to secure referrals from reputable websites. When these sites link to yours, it increases the perceived value of your website, ultimately boosting its online presence. An example of external sites linking to your website could be: affiliate links, resources, products, blog posts, best cafe, new summer collection. It’s also a great idea to have external links on your website.
TIP FIVE: Pinterest Pins
Pinterest is an excellent platform for new brands to be discovered and to drive website traffic. It attracts a diverse global audience seeking inspiration in various categories, from fashion and design to travel and DIY. When users click on your image, it directs them to your website, offering opportunities for blog reading, newsletter sign-up, product shopping, and potential conversions. Even if they don't convert immediately, they can save your post and refer back to it at any time, creating longevity in your content. By having your pin saved by multiple people, others will also be able to view saved pins, extending your reach even further. Make sure to include keywords in your Pins’ descriptions, on boards and in hashtags to boost your SEO results.
TIP SIX: Word of Mouth
Building a fast and trusting following might sound obvious, but it's a powerful strategy. Organically spreading the word about your new venture to everyone you meet - from coffee shop acquaintances to new friends at social gatherings, even reconnect with old high school pals on Facebook and your local gym buddies. Collaborating with influencers can also broaden your reach, but it's essential to ensure their alignment with your brand's authenticity. When their substantial following sees them endorsing your product or service, you're likely to gain new followers and even boost sales.
Take Lifely Home as a prime example of what a name change, fresh new branding and a strategy to connect can do for an online business in just a little over a year. It’s quickly spun into the spotlight after changing it’s name from E-living last year to Lifely home to accommodate for future growth and to appealing to their target audience. With a fun, consistent brand presence across consumer platforms and stunning photography that oozes high-end appeal, they maintain a budget-friendly approach. By actively engaging customers and encouraging user-generated content, they've established a relatable and personable brand. Additionally, their strategic use of affiliate programs and collaboration with influencers who match their brand style has significantly increased exposure in a friendly and authentic manner. These are just a few ways to boost word-of-mouth.
