“Brand early, not often” might be one the most important things we’ll say this year. In fact, you’ll also likely hear us mention it frequently. Why? It’s a statement that resonates with us so strongly.

Too often we’re faced with the question, “Can you just design a logo for me?”. Either because the business is a start-up, there’s budget constraints or there’s a lack of faith in the product.

The simple answer to this question? No.

Read more to find out why.